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The Music Pop Up – Newtown Junction, JHB

The Music Pop Up

The Music Pop Up is a new music concept that helps artists broaden their distribution network, on the other hand it allows for fans to be able to engage with their favorite artists in a more meaningful and experiential way.

As we expand our catalogues at the Music Popup one can expect to find CDs, DVDs and merchandise of their favorite artist; over and above live interactive sessions with them on special days where people get to have their CDs signed, take pictures and get involved in the Q&A sessions.

Whilst the move towards digitization of music is great, nothing beats human interaction; it is the reason people queue for backstage passes at concerts just to have a minute and a photo session with their favorite artist. That experience that is usually enjoyed by a select few is now made readily available for all at the Music Pop Up.


In terms of distribution, the Music Pop Up creates effective solutions through the establishment of innovative systems.

This is a new innovation from Contento Group, “after working on the music industry for a long time and realizing the challenges faced by artists in distributing their music the pop up was developed to empower musicians and give them ownership and first hand experience in the lifeline of their product and further give their fans the opportunity to engage with their fans in an intimate environment.” Lindelani Mkhize – Contento Group Executive.

The flagship Pop Up in Newtown Junction Mall is the first in the national roll out of a wider distribution network.

We will offer:

  • Music Sales
  • Merchandise
  • Listening sessions
  • CD & DVD signings
  • Industry discussions
  • Musical workshops
  • Album reviews
  • Live Music performances
  • Artist meet & greet
  • Online series of store activity
  • Wholesale and network distribution


For more information contact:

Ramatsimela Mokone

E-mail: musicpopup@contento.co.za

Cell: 079 774 4185

Tel: 063 210 3694

Alt: 011 880 0718

Address: 100 Carr Street, Newtown Junction Mall

Facebook: The Music Pop Up SA

Twitter: @TheMusicPopUpSA

Instagram: @TheMusicPopUp

Website: www.contento.co.za

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